Sarawak to promote new adventures at Matta Fair

Nor Ain Mohamed Radhi

KUALA LUMPUR: Sarawak has once again been seleted as Malaysia’s Favourite Destination for Matta Fair to be held at Putra World Trade Centre (PWTC) from Sept 7 to 9.

With 12 booths taken by the Sarawak Tourism Board (STB), a wide variety of local travel products will be available to visitors; ranging from culinary to self drive holidays, rainforest kayaking, and adventure caving, among others.

Matta Sarawak Chapter chairman Dayang Azizah Awang Zaidan said at Sarawak Pavilion, holiday seekers will get to know about the state’s exciting attractions.

“We were excited being named as “Malaysia’s Favourite Destination” once again.

“This time, Sarawak experiences will be centred on our promotional theme, namely culture, adventure and nature.

“Other than usual destinations such as Kuching, Miri, Mukah and Bintulu, we are also offering new destinations such as Kabong, which not known to many tourists.

“We have over 100 ground packages available from as low as RM200 for visitors to choose,” he said during a press conference held at Matta Headquarters here.

STB marketing director Benedict Jimbau said the board would also roll out lucky draws and social media contest during the three days fair.

He said as of July this year, some 2.5 million visitors had visited the state.

“Out of the total, 1.29 million were domestic visitors. This year we are targeting 4.8 million visitors to the state.”

He said the fair was expected to generate sales of Sarawak tour packages of RM1.2 million.

Meanwhile Matta chief executive officer Phua Tai Neng said such collaboration with Sarawak would bring success to the fair and subsequently contribute to the growth of domestic and inbound tourism in the country.

“Sarawak is known for its land and majestic mountains and mystic rivers, unique history and enchanting cultures and traditions.

“We hope through this fair, more locals will come and visit Sarawak,” he said.

Phua said this Matta Fair was expected to generate RM220 million in sales, with more than 115,000 visitors.

Matta Fair is open from 10am to 9pm with admission fee of RM4 per person, while children aged below 12 are free.

Visitors are being advised to use public transport to visit the fair. © New Straits Times Press (M) Bhd