Saw a 'lubak'? Tweet the Palace

If there's a pothole on your road, tweet the Palace.

The Presidential Communications Development and Strategic Planning Office (PCDSPO) on Friday launched a campaign urging Filipinos to report potholes and damaged roads using social networking site Twitter.

"In the duration and aftermath of the heavy rains and floods of Habagat 2012, damage to road infrastructure was among the concerns of both the government and the public," Presidential Spokesperson Edwin Lacierda said in a statement.

The campaign, which Lacierda also dubbed "Lutas Butas (resolve potholes)," aims to crowd-source information to identify priority areas for road repair.

"We enjoin the public to submit, via Twitter, information regarding national roads damaged by the Southwest Monsoon. Citizens must tag the official Twitter account of the PCDSPO [@PCDSPO], and use the unified hashtag, #lubak2normal," Lacierda said.

Reports will be collected through a database managed by the Public Works department, the agency in charge of the maintenance and repair of national roads.

"This enforces the vital role of the citizenry in road rehabilitation efforts and affirms the President’s declaration, 'Kayo ang gumawa nito (You make this possible)," Lacierda said.

Tweeps have immediately responded with reports of potholes in roads, most of them attaching photos taken using mobile phones.

Commenting on the project, Twitter user Mike Mendoza said: "Sa wakas! LUBAKit ngayon ka lang (Finally! But why only now?)"

For his part, Jonathan Cruz tweeted: "Loving the way our government has found Twitter as a means to communicate with the people."
 

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