SC Global unveils project in Niseko, Japan
Singapore-based luxury property developer SC Global is set to launch its first luxury project in Japan later this year. Named Setsu Niseko, the hotel and residential development is located in Niseko, a popular ski resort in Hokkaido, Japan’s northernmost prefecture.
Setsu Niseko will enjoy some of the most magnificent vistas that Niseko has to offer
(Image source: SC Global)
According to SC Global, the project represents its take on the ultimate resort lifestyle and is expected to set new benchmarks for design and luxury living in Niseko. Located on 2.54 acres of freehold land on the Main Street of Grand Hirafu, the biggest village in Niseko and its historic heart, Setsu Niseko will comprise “over 150 exquisitely furnished apartments” that will offer investors a range of units ranging from studios to ultra-luxurious penthouses. The site was purchased by SC Global last year for an undisclosed sum.
The development is flanked by Mount Yotei, a scenic mountain also known as the Mount Fuji of Hokkaido, and ski-haven Mount Annupuri, according to SC Global. Hence, the apartments will enjoy some of the most magnificent uninterrupted vistas that Niseko has to offer. “More than [offering] a plush shelter from the outside world, Setsu Niseko will serve as cherished homes for its residents; a place in which to make memories amidst an inspiring natural landscape,” says SC Global.
Setsu Niseko is SC Global’s second property in Japan. Its maiden project was GINZA 12 — a 12-storey freehold commercial development in Tokyo’s Ginza district. The 7,785 sq ft property is located close to the Higashi Ginza Metro Station, which sits at the intersection of two major streets — Showa Dori and Harumi Dori. GINZA 12 has 13 leasable units — one on each floor and the basement.
GINZA 12 is billed as a haven for foodies, with 10 out of the 13 units taken up by a curated selection of F&B operators, including Kenji Takahashi, the young up-and-coming owner-chef of Michelin star restaurant Yoshifuku in Tokyo, which received its first star in 2017. There is also a restaurant by the team behind sushi outlet Kamakura Izumi in Kanagawa prefecture, which received its first Michelin star in 2013.
According to SC Global, other F&B tenants include yakitori restaurant Ginza Kashiwa, Ginza Sei Okoshi and Ginza Kokage — which serve Japanese speciality cuisine — Sushi Benkei Umi as well as a sake bar, steak bar, organic restaurant and lounge bar. Two units have been leased to spa and beauty operators to complement the luxury lifestyle positioning of the property. The lease for the sole remaining unit is currently under negotiation.
SC Global plans to continue acquiring prime real estate in Japan to ride the growing tourism market and for geographical diversification.
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