Scooter Braun Officially Retires From Music Management After 23 Years
After 23 years of managing mega artists like Justin Bieber, Ariana Grande, and Demi Lovato, Scooter Braun has officially announced his retirement from the music biz. In a lengthy Instagram caption, he reflected on his first time working with an artist when he was just 19. "Along the way I have had so many experiences I could never have dreamt of," he wrote. "I have been blessed to have had a 'Forrest Gump'-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I'm constantly pinching myself and asking 'how did I get here?' And after 23 years this chapter as a music manager has come to an end."
He continued, "It's a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question 'who would I be without them?' I was really just 19 years old when I started. So for my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week," he continued. "And for 20 years I loved it. It's all I had known."
He explained his decision further and credited his children for lifting him up when his "personal life took some hits." "I came to the realization that my kids were 3 superstars I wasn't willing to lose," Scooter, who shares his kids Levi, Jagger, and Hart with ex-wife Yael Cohen, said.
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The entrepreneur also revealed that he had been thinking of stepping back from music management for the past two years after one of his high-profile clients decided to go in a different direction. "I have nothing but love for those I have worked with over the years, and as we develop a different working relationship, I will always be in their corner to consult and support them whether it be directly or from afar," he said. "Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them."
Fans think he may be referencing Ariana Grande after reports that she parted ways with him surfaced last year. "There has been a lot said about what is happening in our company... and in my career," he explained before revealing his next career steps.
Although he'll no longer be managing artists, Scooter will still be CEO of HYBE America—aka the company behind major K-Pop groups like BTS, Tomorrow x Together, SEVENTEEN, LE SSERAFIM, and NewJeans. He'll also serve as a national board member of Make-A-Wish and "help individuals and communities through our family's Braun Foundation."
"So yes, it's been 23 years. And yes, this chapter has come to an end. But the great Berry Gordy once told me 'young man, it never ends the way you wanted, but that doesn't mean it didn't happen.' That wisdom has proven to be correct," Scooter wrote. "I never saw how this chapter would end, hell, I never even saw it happening. But it did. And I will cherish every moment of it. I made my plan... but it turns out I like God's plan better. Cheers!"
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