We found a secret Amazon section full of incredible sales on devices — Kindle, Fire TV, Echo Frames and more

·11-min read

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From tablets to TVs, this tucked-away Amazon section is poppin' with Echo, Fire TV and Kindle secret sales! (Photo: Amazon)
From tablets to TVs, this tucked-away Amazon section is poppin' with Echo, Fire TV and Kindle secret sales! (Photo: Amazon)

Did you know Amazon has a hidden section devoted to secret sales on its own devices? It's true!

On any given day, the retail giant adds and removes sales from this secret department on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and let us tell you, the savings are good! If you’re looking to build out a smart home or just want to read mountains of e-books on one gadget, you need to know about this page.

So what’s on sale? Here's a taste: Amazon’s top-rated Insignia 24-inch Smart HD Fire TV can be had for just $110 — that's 35 percent off!

And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).

Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here:

Save $45: Kindle Paperwhite

Like reading on paper, without the bulk. Save $45 on the Kindle Paperwhite e-reader right now. (Photo: Amazon)
Like a book without the bulk. Save $45! (Photo: Amazon)

Made with a 300ppi glare-free screen, the Kindle Paperwhite — on sale for $85 — offers a display bright enough to mimic the effect of reading from an actual page, without the headache-inducing reflection. Just as cool: An adjustable light shifts to accommodate the setting.

"...The display is gorgeous," raved a five-star reviewer. "I love how crisp the lettering is and how the pages actually look like real paper. There's barely any glare on the screen when held up in sunlight —a huge advantage over the iPad Mini ...."

Grab the e-reader that nearly 90,000 shoppers love — it's at an all-time low price right now.

Save $60: Insignia 24-inch Smart HDTV — Fire TV Edition

Just $110 for a Fire TV Edition HD TV? Yes, please! (Photo: Amazon)
A steal at $110. (Photo: Amazon)

Need a new TV? Amazon has the wildly popular Insignia 24-inch Smart HD TV — Fire TV Edition on sale for just $110! The standout set delivers eye-popping colors and exceptional picture quality — both of which are rare in this price range. The audio is top notch, too — and Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of movie titles (and who is), you can just say, “Alexa, play Knives Out,” and she’ll make your wish come true.

“I am honestly very pleasantly surprised with how much I like this TV,” shared a satisfied Amazon shopper. “As far as clarity goes, I believe HD720p is plenty for this screen size. I’m a bit of a TV snob and the lower clarity is not noticeable in this size.”

Save $60: Echo Frames

Look like Elvis Costello and listen to him at the same time — save nearly 25 percent! (Photo: Amazon)
Look like Elvis Costello and listen to him at the same time — save nearly 25 percent! (Photo: Amazon)

Echo Frames — 60 bucks off right now — are designed to direct audio towards your ears, while also minimizing what the people around you can hear. So now you can listen to your favorite music and podcasts without worrying about what anyone else thinks or hears.

A huge perk of the Echo Frames? Alexa is built-in, so you can make calls (when synced to a smartphone), set reminders, add to your to-do lists, hear the news and control your smart home with just the sound of your voice — all from your frames! Noisy outside around you? No problem. Echo Frames will automatically adjust the volume based on the noise level of your environment.

Shoppers are rocking the Echo Frames. "Sound quality is fantastic and I'm impressed with the quality of the microphone as well," added a smitten user. "...It's pretty secret-agent awesome."

Check out more secret sales on Amazon devices below:

Want more? Scroll for some of Amazon's best sales this week:


Headphones and earbuds

Smartphones and tablets


Smart home


Work from home




Health and wellness



The reviews quoted above reflect the most recent versions at the time of publication.

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