Seize the Jag – JLR launches new car subscription service

feedback@motor1.com (Sam Burnett)
2018 Jaguar E-Pace S D240 first drive

Get a new car every 12 months with this new service from Jaguar Land Rover.

Commitment-phobic but you really want to get yourself a Jaguar? Well JLR is launching just the scheme for you with Carpe, its new all-inclusive subscription service that will send you one of its cars in return for a sum of money each month. It almost sounds too good to be true. 

Subscribers can sign up for a brand new Jaguar or Land Rover for 12 months with no deposit and no restrictions on mileage. 

The all-inclusive Carpe packages start from £910 per month – not including VAT – for a standard model Jaguar E-Pace through to £2,200 per month for a range-topping Range Rover Sport HSE.

Some other companies are trying subscriptions:

How Is ‘Care By Volvo’ Different To Normal Car Finance?Meet the new brand that wants to turn the industry upside down

Fully comprehensive insurance is included in the monthly costs, as well as tax, servicing and roadside assistance. Need new tyres? Carpe will even sort those out for you as well. You can also opt to pay a deposit on your new car in order to reduce your monthly payments. 

Sebastian Peck, who is managing director at InMotion Ventures, JLR’s mobility arm, said: ‘We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs. 

‘For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution. We aim to give our customers as much flexibility, freedom and choice as we can. We are excited to see Carpe come to market.’

Cars will be available in a range of specifications, and options can be fitted as normal based on the driver's requirements. Carpe says that it will gather feedback from its subscribers as it goes in order to 'expand its offering of tailored packages to UK residents'.

Also check out: