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Selena Gomez’s Rare Beauty just released a new lip oil that will make your lips look hydrated and fuller: ‘It’s never sticky’

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Selena Gomez has been blowing up all our newsfeeds lately, from her speculated feud with Hailey Bieber to her rumored new beau (Zayn Malik!). However, you should really be paying attention to her brand, Rare Beauty, because it recently dropped a new product, and it’s selling out fast. The brand’s latest launch is a lip oil that Selena claims in an Instagram post is “never sticky.”

Five of the eight colors are already sold out.
$20 at Sephora

The Rare Beauty Soft Pinch Tinted Lip Oil launched at Sephora and Rare Beauty’s website on Thursday, March 30, in eight gorgeous shades. “It’s not your traditional lip oil – it’s an innovative lip jelly that transforms into a lightweight oil giving your lips the perfect pinch of color and shine,” Selena’s IG caption reads.

According to its product description on Sephora, the Tinted Lip Oil contains jojoba seed oil to moisturize lips and create a protective barrier that locks in hydration. It also contains sunflower seed oil, which is rich in antioxidants.

Credit: Sephora
Credit: Sephora

One interesting word Selena and her brand uses to describe the lip oil is “comfy.” While I don’t often think of makeup as comfortable, I get it. It doesn’t make your lips feel dry, and it doesn’t make your lips feel heavy. Instead, it makes lips feel smooth and hydrated and, in turn, kind of makes them look fuller, too.

That said, you’ll want to purchase your lip oil ASAP, because five colors are already sold out. The shades range from nudes and natural pinks to a juicy, deep berry color — and you’ll probably want more than one.

Five of the eight colors are already sold out.
$20 at Sephora

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