Shopee launches 'Demam Bola' campaign for World Cup and M'sia FA Cup

NST Online

KUALA LUMPUR: Shopee, a mobile marketplace in Southeast Asia, has launched a month-long campaign for local football fans in conjunction with the upcoming 2018 World Cup and Piala FA Malaysia finals. In a statement yesterday, Shopee said fans can look forward to winning an exclusive invite to the Shopee World Cup Final Viewing Party on July 15 by participating in the 'Malaysia's Most Loved Football team' contest. The contest, which honours Malaysian football teams and local talents, will run every Monday and Tuesday throughout the duration of the campaign via Shopee’s official Facebook page. To win, participants need to be on the leaderboard by voting for their favourite team, excel in mini-games including fun football trivia and score predictions, among others. The contest is part of the Demam Bola with Shopee campaign, which runs from June 14 to July 15 and will feature favourite Malaysian teams such as JDT, Pahang FA and Kedah FA. “It is not always that we have the World Cup coincide with our very own Shopee Piala FA Malaysia. So, we decided to bring the love of the sport to our users by putting together this Demam Bola campaign. As the title sponsor of the Shopee Piala FA Malaysia 2018, this campaign is extra special to us. "When we made this decision to partner the Malaysia Football League, our goal was to assist in increasing the revenue streams for the Malaysian clubs - through supporting Shopee Piala FA Malaysia and Malaysia Super League ticket and merchandise sales on our platform,” said Shopee’s Regional Managing Director Ian Ho. Ho added: “However, more than just selling tickets for Malaysian football clubs." Shopee also said it has launched a buy-one-get-one-free deal for ticket purchases on Shopee to further promote the local football scene. "Building on that effort, we married the hype of the World Cup with the local Malaysian football scene and launched the Demam Bola campaign to encourage Malaysians to show their support and pay homage to the local teams," Shopee said in the statement. Shopee added it will hold a viewing party for the World Cup final viewing party at the state that wins the Piala FA Malaysia. The location will be announced on June 29. "Fans of the winning team will also walk away with cash vouchers of up to RM500,000. Shopee will also announce weekly MVPs every Wednesday for users who accumulated the most number of points during the week." Football fans, said Shopee can also purchase sporting apparels and equipment on Shopee with discounts of up to 90 per cent. For more information on Demam Bola with Shopee, visit https://shopee.com.my/m/demam-bola or download the Shopee app via the Apple App Store or Google Play store.

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Fans can look forward to winning an exclusive invite to the Shopee World Cup Final Viewing Party on July 15 by participating in the 'Malaysia's Most Loved Football team' contest.

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