Singtel partners Lazada to set up SME portal

Singtel and Lazada are partners of the 99% SME e-marketplace hosted on Lazada.SG.
Singtel and Lazada are partners of the 99% SME e-marketplace hosted on Lazada.SG.

Singtel is partnering Lazada Singapore to launch a portal for small and medium enterprises (SMEs), the telco said in a statement on Tuesday (28 February).

Through the 99% SME e-marketplace, which is hosted on Lazada.SG, SMEs can advertise their offerings and tap on a wider online customer base, Singtel said.

Bill Chang, CEO of Group Enterprise at Singtel, said, “The 99% SME e-marketplace provides SMEs with an online marketing platform with no additional on-boarding costs to better scale their businesses in the e-commerce space.”

The partnership is also in line with the Committee on the Future Economy’s call to help SMEs adopt digital technologies, Chang added.

Alexis Lanternier, CEO of Lazada Singapore, said sellers who advertise via the portal will be able to reach over 3.5 million visitors monthly.