There are so many types of different photo sharing apps out there these days. There are photo apps for foodies, photo apps for your babies, photo apps to share feelings, and the list goes on. One young new startup based out of Hong kong is hoping that its fashion photo app can hit the big time on your mobile device.
Viss (www.viss.me) is an application that lets you share photos of your favorite fashions, and follow your favorite trend-setter also on the Viss network. Once you sign up you’re presented with a suggested user list, but you can also browse and discover other people’s fashions by looking at the public stream, or by filtering according to hats, shoes, dresses and more. There’s also a search feature in case you’re looking for something specific.
I was a little skeptical about Viss at first, since fashion photos tend to be best viewed on larger screens for full impact, as opposed to on a tiny mobile device where it could be difficult to see as much detail as you’d like. Viss’s CEO Leo Ku pointed out to me that for people who find trends they like in fashion magazines, it can be cumbersome to bring that bulky magazine into a store. So fashion discovery on mobile has this unexpected advantage.
I understand that a number of fashion bloggers have enthusiastically adopted Viss, and from the looks of the public stream of content, the quality of photos is pretty good. I expected to be overwhelmed by bathroom mirror duck faces, but thankfully that’s not the case.
The app has a very slick design, and it lets you identify different articles of clothing by tagging them. You can select categories like shoes, hats, etc; and you can also tag items with their brand name.
Viss is initially available in English, Chinese, and Korean, with Japanese soon on the way. Leo notes that being an Asia-based startup, and targeting Asian markets to start should serve as an advantage for Viss. The region is home to some of the world’s top fashion capitals, and the world closely watches fashion trends that emerge from Asia.
As a blogger, my fashion sense doesn’t go much further than my lucky drawers, so I don’t think I’ll be especially active on Viss. But for the more fashion conscious among our readers, Viss is definitely an app that you’ll want to check out. You can get it for iOS and Android.