Earlier this summer, Snapchat launched a suite of in-app tools to help its users register to vote and learn about the upcoming 2020 election. Now, Snap says those efforts have paid off.
Snapchat has so far helped more than a million people register to vote, a company spokesperson said. That’s a huge uptick from its last get-out-the-vote campaign ahead of the 2018 midterms, which registered about 418,000 voters. (Snap worked with TurboVote on its voter registration tools.)
The updates this year included voter registration tools, as well as informational guides to help voters learn about issues on their ballot and make a plan to vote. Snap says that these features are especially important as more than half of the voters it helped register will be voting for the first time in 2020. A Snap spokesperson says the app will continue to make these resources available to users as the election gets closer, and that it will send reminders ahead of early voting deadlines.