Sober nightlife takes off in New York

The lights are low, music blaring and the drinks are flowing.


(SOUNDBITE) (English) GETAWAY BAR CO-OWNER, SAM THONIS, SAYING:

"This is the 'Ginger Spice,' which is our most popular mixed drink."


But at this bar in the trendy Brooklyn neighborhood of Greenpoint, booze is not on the menu.


That's because Getaway is a dry bar, seeking to cater to the growing sober movement, which includes alcohol-free spaces where people don't feel the pressure to drink.


(SOUNDBITE) (English) MANHATTAN DESIGN STUDIO OWNER, MERYL VEDROS, SAYING:

"With alcohol, it's one of those things that always leads me back into a very up and down world."


That's Meryl Vedros.


Like many young urbanites, she likes to cap her demanding workday with a cocktail.


(SOUNDBITE) (English) MANHATTAN DESIGN STUDIO OWNER, MERYL VEDROS, SAYING:

"It's delicious, I swapped the cream actually for coconut milk."


But has decided to cut out the alcohol for wellness reasons.


And she's not alone.


According to IWSR, which tracks alcohol trends - total alcohol consumption in the U.S. has declined for three consecutive years...


While binge drinking is also on the decline among both college and non-college adults, according to a recent study by the National Institute on Drug Abuse.


That means an opportunity for Getaway co-owner Sam Thonis, who says his bar's business model is similar to those of traditional bars.


(SOUNDBITE) (English) GETAWAY BAR CO-OWNER, SAM THONIS, SAYING:

"We are selling high quality premium drinks using really great fresh ingredients that we're preparing daily. So we are able to charge a price point that gives us a profit margin that is really comparable to what an alcohol bar would charge for a cocktail."


Their drinks run around $13.


Meanwhile - others are also catching on - like entrepreneur MJ Gottlieb.


(SOUNDBITE) (English) CEO AND CO-FOUNDER OF LOOSID APP, MJ GOTTLIEB, SAYING:

"When I would go and speak to a woman the woman would say, 'Oh my, God you don't drink?' How are we going to have any fun?"


He saw a need in the sober community for a forum beyond the bar - so he created a dry meetup app.


(SOUNDBITE) (English) CEO AND CO-FOUNDER OF LOOSID APP, MJ GOTTLIEB, SAYING:

"I have had countless friends that have apps, the other apps and then they've unfortunately relapsed because of that that social pressure and so they needed that social lubricant so being able to date in a really safe container is very, very important."


The app 'Loosid' is a "sober platform" for dating and other meetup opportunities.


Big, traditional players are also catching on.


Heineken - this year - launched its non-alcoholic beer Heineken 0.0 in the U.S.


Not only serving the sober movement - but it's also good business - potentially offering brewers fatter margins as they typically sell non-alcoholic products at the same price or more than a regular beer, but pay far lower taxes.