David Yurman is expanding its roster of celebrity talent for its latest campaign.
The American jewelry brand has tapped Sofia Richie Grainge to be the face of its new Sculpted Cable bracelet collection campaign. Richie Grainge is also the jeweler’s newest global ambassador.
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“Sofia is a style icon with endless charm, and we’re delighted to collaborate with her,” said Evan Yurman, president of David Yurman. “She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
David Yurman’s Sculpted Cable collection is described as a subtler version of the jeweler’s original helix design. Richie Grainge appears in the campaign modeling different versions of the bracelet in 18-karat yellow, rose and white gold and with hand-set pavé diamonds. One version is designed with 170 hand-set diamonds in varying sizes, totaling 1.7 carats.
The campaign was photographed at the Kellogg Doolittle House in Joshua Tree, California, by Glen Luchford. It was styled by Elin Svahn and creative directed by Evan Yurman.
“Being on set with David Yurman has been such a unique experience,” Richie Grainge said. “We’re playing with such beautiful pieces of jewelry, and in such a beautiful location. It’s an experience I’ll never forget. David Yurman embodies everything that I’m trying to express with my aesthetic — with how I dress, and how I want to feel, which for me is very timeless and elegant. This campaign is about paving your own way: really being confident, taking direction and being the leader of your own pack.”
Richie Grainge joins a long list of other David Yurman global ambassadors that also includes Scarlett Johansson, Henry Golding, Shawn Mendes, Taylor Hill, Camille Rowe and others.
While Richie Grainge has been in the public eye for a few years now, she caused waves earlier this year for her viral wedding to Elliot Grainge in April in the south of France. Since her wedding, Richie Grainge has embarked on many partnerships across the fashion and beauty worlds, working with brands like K18 and Jo Malone. Richie Grainge has also held the role of beauty director at Nudestix since October.
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