Spider-Man is stronger than the Avengers. Fans of the web-spinning hero have been lapping up the latest trailer. Within 24 hours, the first trailer for "Spider-Man: No Way Home" has broken the online view record formerly held by "Avengers: Endgame."
Is "Spider-Man: No Way Home" already guaranteed to be a box-office bonanza? In just 24 hours, the trailer of the next Spider-Man movie has collected a total of 355.5 million views, much more than "Avengers: Endgame" and its 289 million views. And it marks a new record. In 2019, the last "Avengers" film from the Russo brothers had established itself as the biggest success at the global box office before passing once again behind "Avatar" of James Cameron in March 2021.
The sequel to the adventures of Peter Parker has been hotly awaited by fans of the Marvel Cinematic Universe, who have more than doubled the number of views obtained for the trailer of the previous film in the saga. Released in 2019, the "Spider-Man: Far From Home" trailer garnered 135 million views in 24 hours. With more than $1.1 billion in worldwide revenue, the film became Sony Pictures' biggest financial success. The new record set by "Spider-Man: No Way Home" is a sign that the film is already on its way to box office glory.
Sony Pictures expressed its delight with the success of the trailer for the upcoming "Spider-Man," starring Tom Holland on Twitter: "YOU made this magic happen. #SpiderManNoWayHome broke the 24-hour global record for the most watched and talked about trailer ever!
— Sony Pictures (@SonyPictures) August 25, 2021
On social media, the explosive trailer for "Spider-Man: No Way Home" also became the most mentioned trailer in 24 hours for any film, with 4.5 million mentions worldwide. In the US, the trailer for the upcoming film starring Tom Holland and Zendaya generated 2.91 million mentions in 24 hours, nearly double the mentions garnered for the "Avengers: Endgame" trailer over the same time period with 1.94 million worldwide, Sony Pictures recalled.