You've probably heard or binge-watched Squid Game by now. The Netflix thriller series stars Ho-yeon Jung as North Korean defector Kang Sae-byeok, who is a skilled pickpocket. She joins the violent games to win the prize money so that she can retrieve her brother from the orphanage and her mother, who is stuck in North Korea.
This heroine will no longer need to wear tracksuits now as French luxury house Louis Vuitton has appointed her as their latest global ambassador, joining the likes of BTS and Alicia Vikander.
It's a full circle for Ho-yeon Jung as she first graced the runway for Louis Vuitton for Spring-Summer 2017, where she continued to embody the maison through fashion shows and the Pre-Fall 2017 ready-to-wear campaign.
The aspiring model then won the "Asian Star Award" at the Asian Model Awards in 2019, and continued to walk for numerous global fashion brands.
“It is an honour to start my acting career with Louis Vuitton, the brand I have modelled for. I look forward to all the moments with Louis Vuitton as a global ambassador,” says Ho-yeon Jung.
“I immediately fell in love with Ho-yeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,” adds Nicolas Ghesquière, Louis Vuitton’s Artistic Director of women’s collections.
Boy, has she come a long way, hasn't she?
#HoYeonJung for #LouisVuitton. Perfectly embodying the independent Louis Vuitton woman, the actress and new Global House Ambassador for Fashion, Watches, and Jewelry continues this journey with the Maison after gracing the runway in 2017. pic.twitter.com/l1Ucby01L6
— Louis Vuitton (@LouisVuitton) October 6, 2021