launches its first Arabic website

AFP Relax

Tipped by Fairchild Fashion Media (FFM) as the "new fashion capital of the Middle East," Arabia is Condé Nast's first fashion publication for the Middle East and first-ever Arabic online publication.

Announced last week, the fully-fledged fashion and style platform, which officially goes live on October 15, will feature original and regional content specific news and the best of's international editorial -- from runway coverage and trend reporting to street style and breaking fashion news in both Arabic and English.

For the new site, FFM inked a licensing deal with Dubai-based digital media company Nervora whose long list of clients include leading media brands such as Harpers Bazaar, Elle and GQ. The offices will be based in Dubai, United Arab Emirates, although the search for Arabia's Editor in Chief continues.

The new website will target the Middle East's "large audience of passionate and fashion-forward readers," says Shashi Menon, CEO of Nervora, adding that with Arabia, Nervora aims to "foster this fashion community, enhance the understanding of fashion and women in the region, and further add to the dynamic and evolving Arabic media ecosystem."