Wednesday, July 7, the lululemon brand presented its very first yoga mat -- as well as two bags -- made of Mylo, a material made from mycelium, the underground root structure of mushrooms. On the occasion of this launch, Sun Choe, Chief Product Officer at lululemon, tells us more about this innovative material -- which could play an integral part in the future of fashion -- while also outlining the brand's commitments to sustainable development.
Why did you specifically choose Mylo* as an alternative to the traditional textiles used at lululemon?
lululemon's commitment to create a healthier environment comes with investing in sustainable materials. We are excited to be part of the future-looking ways brands can collaborate to make an impact on the environment. By choosing Mylo, consumers can get sustainable product[s] without sacrificing design or quality.
lululemon makes technical products. We know Mylo has environmental qualities, but how does the material also fulfill this more functional aspect?
We intentionally featured Mylo material in our bags through the detailed woven handles and braided pulls so our guests could experience the premium look and feel of it in accessible products that are both iconic to the lululemon brand and serve a functional purpose. Our concept yoga mat, made entirely out of Mylo material, experiments with varying patterns through an intricately woven design, and demonstrates an updated, sustainable alternative to an iconic lululemon product, pointing to what is possible in materials innovation. We're excited to continue to experiment with this incredibly versatile and premium material.
The use of Mylo follows a collection using dyes made with orange and beet waste. Is this a necessary step for the brand?
Sustainable innovation will continue to play a key role in the future of retail and product, and for lululemon, leveraging Mylo material demonstrates our commitment to creating a healthier environment through lower-impact products, while also giving us the ability to reimagine iconic pieces in our line through a sustainability lens.
lululemon chose to start with a yoga mat and two bags made from Mylo. Will the material also be used for clothes?
The beauty of Mylo is it's incredibly versatile and premium in look and feel. While we're focused right now on how this innovative material shows up in our accessories and equipment, we're excited to see what's possible in the future.
What's the next step in sustainability for lululemon?
Our goal is that our products and actions avoid environmental harm and contribute to restoring a healthy planet. Last year we announced that by 2025, we will achieve at least 75% sustainable materials for our products, and materials innovation is the cornerstone of our journey to a more sustainable future. Leveraging a material like Mylo demonstrates our commitment to creating a healthier environment through lower-impact products, while also giving us the ability to reimagine iconic pieces in our line through a sustainability lens.
* Mylo is a registered trademark