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‘Sunday Night Football’ Clobbers Virtual Emmys in Earliest TV Ratings

Sunday’s virtual Emmys ran into a shootout of a “Sunday Night Football” game, when “Schitt’s Creek’s” big night was overshadowed (in TV ratings, at least) by the Seattle Seahawks’ home win over the Tom Brady-less New England Patriots. Other NFL overruns also created a tough path for the Jimmy Kimmel-hosted Emmys. (Plus, there was a Western Conference Finals NBA game on cable. That’s an abnormality as during non-COVID years, basketball wraps up in June.) Due to the nature of live coast-to-coast television, the below preliminary Nielsen numbers for the broadcast networks carrying football — NBC and 50 minutes (on the east coast) for CBS — and for ABC’s Emmy Awards should be considered subject to significant adjustment. We’ll receive final numbers for the 72nd Emmys this afternoon. The 72nd Primetime Emmy Awards are trending to be the lowest of all time. Football’s dominance over the annual best-of TV celebration is nothing new. The same thing happened last year. Also Read: Emmys' Historic Diversity: Majority of this Year's Acting Winners Are Black NBC was first in ratings with a 3.5 rating/19 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 12.2 million, according to these early...

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