Fast fashion giant C&A has been upping the ante with various initiatives in recent months to reduce its impact on the environment. After launching the "Jeans Redesign" project and its own second-hand platform in France, called "oC&Az," the company has announced the opening in autumn 2022 of its first Factory for Innovation in Textiles, a factory-laboratory entirely dedicated to "sustainable fashion for future generations."
Organically sourced materials, less-polluting dyeing techniques, and even clothes that can absorb carbon dioxide... the fashion industry, whose environmental record still leaves much to be desired, is innovating to reinvent itself and meet the expectations of consumers seeking greater transparency, ethics and sustainability from their clothing. A commitment that has become essential for all brands, from the top luxury houses to fast fashion, in the sector, if they want to stand the test of time.
C&A is one of the brands that are working to reduce their impact on the environment, and innovate to reinvent the fashion of tomorrow. The latest initiative? The announcement of the opening of an automated, digital and sustainable textile innovation factory in Mönchengladbach, Germany, in the fall of 2022. A large-scale project, designed to produce the sustainable fashion of future generations, on which C&A is currently working in close collaboration with the University of Applied Sciences of Niederrhein, the Textile Academy of North Rhine-Westphalia, the RWTH University of Aachen, as well as several startups.
Giny Boer, CEO of C&A Europe, outlined in a press release that the aim was to put into place new standards for textile manufacturing and that the new Factory for Innovation in Textiles would combine sustainability with digitalization of processes.
To start with, this textile innovation factory will focus on the production of jeans with the implementation of "highly automated processes" and a goal of producing 400,000 eco-responsible jeans per year at first, then to reach production levels of 800,000 jeans each year. C&A says the first models are planned for 2022.
Boer points out that C&A's Factory for Innovation in Textiles will be more than a laboratory for developing protoypes but will also produce in large quantities, as "sustainable fashion must not be a niche product."