Neda Naef, founder of UpCouture Paris, came up with the idea of a T-shirt that would encourage people to keep their shoulders straight as she observed some of her friends and family.
A shoulder support system built into the t-shirt
Thanks to an internationally patented elastic resistance mechanism -- which works simply through arm movements -- the Up T-shirt aligns your shoulders and makes you sit better.
The brand's first model, Lara Micheli (who has also modeled for Paris-based brand The Kooples), has already backed the innovative t-shirt.
A discreet design
The Up T-shirt, made in France out of 100 percent organic cotton, has a simple fitted cut so that it can be easily worn with a range of outfits and accessories. There are separate versions for men and women and six colors to choose from.
Retail price: €127