Target Claims It Won't Start Christmas Early, Then Starts Christmas Early Anyway

Target says it’s taking a stand againstChristmascreep, noting that customers want more emphasis onThanksgivingbefore it’s time to get jolly with the mistletoe and holly. 

“They want us to pause and be really intentional and recognize Thanksgiving,” Rick Gomez, Target’s chief marketing officer, told The Associated Press. “What they don’t want us to do is go right into Christmas. So, we are going to respect that.”

But there’s a huge asterisk on that promise, which earned the company plenty of press coverage for tackling Christmas creep.

Because it’s not. 

The promise to recognize Thanksgiving and hold off on Christmas products and decorations only applies to one small area of Target stores. 

“The change for this year isonly to the signing we place at the front entrancesof our stores,” a Target spokeswoman told NBC News.

Indeed, once you get past the entrance, many Target locations are already promoting Christmas, leading to aBurton-esquemix of Halloweenand Christmas:

Target is hardly alone. Christmas merchandise is already slipping into stores around the country, especially big retail chains, and a number have begun mailing out Christmas catalogsand other promotions. 

Musicians are also promoting their Christmas albums, and this weekend ― beforeHalloween― the Hallmark Channel plans to broadcast itsfirst Christmas movies of the season

Ready or not, it seems Christmas is here. 

This article originally appeared on HuffPost.