KUALA LUMPUR: This Saturday is April Fool’s Day, but the joke will be on you if you miss a special RM1 promotion for a Tealive drink worth RM6.50, offered in collaboration with mobile advertising start-up, Moola.
To enjoy the promotion, all you have to do is take a picture of any Moola car in town in the livery of Tealive, which will be numbered from “0” to “9”. The offer for April 1 will need a picture of the number “No. 1” car. It can be a shot of any part of the car, as long as the digit “1” is visible.
The offer continues until April 30, with pictures of any car being eligible for “1-for-1” drinks on the day of the month to which the number corresponds. For instance, April 3 will require a photograph of a “No. 3” car, while April 18 will require pictures of “No. 1” and “No. 8” cars, and April 29 will reward those with pictures of “No. 2” and “No. 9” cars.
The good news is that the cars are already on the road – 30 of them in the Klang Valley, 11 in Penang and 11 in Johor Baru. So you can start snapping now!
Better still, you can forward photos to friends so you can share the good fortune. This offer is only valid in Kuala Lumpur, Selangor, Johor and Penang.
Loob Holding, the company which created the Tealive brand in Malaysia “to make tea great again”, is collaborating on this promotion with Moola cars – a platform developed by Laputa Ventures to connect brands with drivers.
Chief Executive Officer Bryan Loo said the joint-promotion is also Loob’s way of supporting technology start-ups.
“As Tealive is brewing new life to tea, we hope it will also breathe new life to an innovative, scalable advertising medium like Moola,” he said.
“On Feb 18, we launched Tealive for the love of tea. It was a fresh start that brings a whole new outlook to the tea-drinking culture in Malaysia. We are glad to have built up a great and strong following, as over two million Malaysians helped us make tea great again,” Loo said.
“We want to thank them for supporting Tealive and supporting a Malaysian brand,” he added.