TechCrunch+ roundup: Drive growth with Q5 data, BNPL investor survey, calculating CAC/LTV

·5-min read

Consumers in every country are getting squeezed on all sides. Globally, sluggish wage growth and rising inflation has encouraged shoppers to defer payments on everything from groceries to durable goods.

Affirm, Afterpay and Klarna own 75% of the sector in the U.S., which leaves little room for startups hoping to join the fray. Founders who target emerging markets like Latin America and India may have a slightly easier time, but only if their products and services are clearly differentiated.

To learn more about the state of the industry, Karan Bhasin interviewed four fintech investors:

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  • Frances Schwiep, partner, Two Sigma Ventures

  • Melissa Guzy, co-founder and managing partner, Arbor Ventures

  • Jonathan Whittle, co-founder and partner, Quona Capital

  • Jason Brown, partner, Victory Park Capital

In addition to sharing direct advice for fintech founders, the investors talked about managing fraud and default risk, BNPL's growing popularity as a point-of-sale option, and what kinds of investment opportunities they're looking for.

Several predicted that consumers will soon be able to make installment payments on recurring expenses like rent and subscription services, along with healthcare expenses.

Now that so many millennials and Gen Z have embraced the option, "we also see opportunities for new BNPL products for small businesses that are looking to reduce cash flow strains or avoid maxing out credit lines,” said Jason Brown, partner at Victory Park Capital.

This is a maturing market, so it won't be easy for new players to buy into the game, no matter how strong their idea.

According to Melissa Guzy, co-founder and managing partner at Arbor Ventures, "a new entrant will need a significant amount of capital from the start for marketing and winning a position on the checkout page."

Thanks very much for reading TechCrunch+ this week,

Walter Thompson
Senior Editor, TechCrunch+

The age of the centaur: $100M ARR is the new cloud valuation milestone

view of a bronze statue of a centaur in the ruins of the archaeological site of Pompeii Italy seen in September 2017
view of a bronze statue of a centaur in the ruins of the archaeological site of Pompeii Italy seen in September 2017

Image Credits: itsabreeze photography (opens in a new window) / Getty Images

When Cowboy Ventures' Aileen Lee coined the term "unicorn" in 2013, startups valued at $1 billion were rare creatures: there were just 39 of them at the time.

Nine years later, "it only takes one eager investor at a $1 billion valuation to confer unicorn status on a startup," write Bessemer partners Mary D'Onofrio and Adam Fisher.

Now that the metaphorical hoofbeats of a herd of unicorns has grown deafening, they suggest a new creature is needed: "Centaurs," or companies that have reached $100 million in annual recurring revenue.

"At $100 million ARR, the startup is an undeniable success. It is impossible to build a $100 million ARR business without strong product-market fit, a scalable sales and marketing organization, and a critical mass of customer traction that allows the company to plan its next steps well into the future."

A founder’s guide to calculating CAC and LTV the right way

Blue calculator and a graph made from colored arrows
Blue calculator and a graph made from colored arrows

Image Credits: Maryna Terletska (opens in a new window) / Getty Images

How fluent are you when it comes to your company's key metrics?

Round sizes are getting smaller, but investors are raising their expectations. According to Blair Silverberg, CEO and co-founder of Hum Capital, founders need to get a firm handle on LTV (lifetime value) and customer acquisition cost (CAC) before they start sending out pitch decks.

"While founders with an eye on high valuations may hesitate to follow a conservative approach, doing so can be pivotal for building trust with investors," says Silverberg.

This post identifies several factors that will help calculate LTV/CAC accurately and increase transparency for potential investors.

"As a former venture capitalist, I always tell founders that the most powerful tool they can employ while fundraising is a data-driven pitch."

Use data from Q5 to boost mobile app growth for the entire year

Smart phone with wings, flying against white background, as a concept for sending messages or information, digital Illustration
Smart phone with wings, flying against white background, as a concept for sending messages or information, digital Illustration

Image Credits: artpartner images (opens in a new window) / Getty Images

For mobile app developers, data gathered during the slow period that starts right after Christmas and lasts until mid-January can fine-tune their marketing strategy for the upcoming year.

After the holidays, advertising rates drop and user engagement rates spike, which makes it the best time to "enhance your ad creative strategy, transform hypotheses into proven facts, personalize your product and increase lifetime value," says Vladyslav Strykun, head of marketing at Ukraininan edtech app Headway.

As interest rates rise, startups and VCs are playing a new game

Image of a blue piggybank wearing a belt atop a pile of coins.
Image of a blue piggybank wearing a belt atop a pile of coins.

Image Credits: s-c-s (opens in a new window) / Getty Images

The last time the U.S. Federal Reserve hiked the interest rate more than 0.5%, Netscape was the most popular web browser, and Napster was driving the music industry apoplectic.

Today, investors are trying to manage a win in an environment that doesn't favor short-term, risky bets. To find out how VCs are thinking as investment priorities change, Kyle Wiggers and Alex Wilhelm spoke to Brian Aoaeh, co-founder and general partner at REFASHIOND Ventures, and Dell Technologies Capital’s Ryan Wexler.

“For the majority of companies that are starting to show traction and now raising Series B/C, we see investors starting to focus much more on public comps and path to profitability versus previous questions focused on market sizing and how large of an exit opportunity there may be,” Wexler said.

Sequoia’s Jess Lee explains how VCs think about their deals

Image Credits: Sequoia Capital

It’s important to sell your solutions to customers, but when pitching to an investor, founders should instead try selling the problem, said Sequoia Capital partner Jess Lee.

Speaking at TechCrunch Early Stage, Lee said that with so many demands on investors’ time, the best thing a founder can do is “not sell your solution and [talk about] why you’re going to beat your competitors, but to sell why this problem you’re solving is worthy in the first place.”