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This $12 anti-wrinkle moisturizer is 'better than expensive creams,' shoppers say

Whether you have a skin-care product you can't live without or one or two brands you will always trust, there are some beauty staples that you'll always splurge on. But doesn't it feel like a win when you find something that works and doesn't make your wallet hurt? If your skin-care regime could use an effective, affordable moisturizer, meet Eucerin's Q10 Anti-Wrinkle Face Cream.

This unscented face cream is designed not to clog your pores. It also works as a beautiful makeup base, fans say.

$12 at Amazon
Explore more purchase options
$17 at CVS Pharmacy$12 at Target

According to the brand, Eucerin's Q10 Anti-Wrinkle Face Cream is designed to help "reduce the look of fine lines and wrinkles in as little as five weeks" when used twice a day. The brand recommends applying the cream on both your face and neck, once in the morning and once in the evening. As with most moisturizers, it's ideal to apply it to a fresh face, so after cleansing is best.

Formulated with moisturizing vitamin E, this gentle cream is free of fragrances, alcohol and dyes, and it's also non-comedogenic, which means it won't clog your pores. Eucerin explains that the rich cream works to hydrate your skin, which can leave it looking smoother. It can be worn alone or under makeup, and Eucerin is a dermatologist-recommended brand — so if you have sensitive skin, it's still an option. While it's suitable for all skin types, some reviewers do say that it can be slightly greasy since it's rich. If you have oily skin, you may want to use this as a night cream.

Eucerin Q10 Anti-Wrinkle Face Cream
This anti-wrinkle cream is suitable for all skin types — no fragrances, alcohol or dyes. (Amazon)

This affordable cream has earned nearly 10,000 five-star reviews on Amazon.

"Excellent, better than expensive creams," raved one pleased customer. "I am in my late 60s ... I have tried all kinds of face creams, expensive and not. This is the only one that doesn’t make me look shiny! It keeps my skin moisturized and soft, and it gives it a healthy glow ... In regard to wrinkles and fine lines, make no mistake, they are still there, but they look much softer and less visible. My skin looks better now than a few years ago and people have paid me compliments for that!"

Another happy shopper wrote, "I can't say how much I love this stuff, I put it on my skin and it's like what my skin has always wanted and needed. It softens my fine lines and wrinkles and wears beautifully under makeup. I can't go a day without this."

"This is one of my favorite face creams," said a third five-star fan. "It is lightweight and moisturizes instantly. My makeup goes on smoothly over it and looks nice and even. The cream is unscented and works great for sensitive skin. The jar lasts awhile and can be used year-round in harsh winter and humid summer months."

"This is so great on mature skin. I am 52, this cream reduces the appearance of wrinkles around my chin and eyes really well and it stays moisturized all day without feeling heavy and greasy," added another reviewer.

"I have been using this product for more than 10 years now, and I love how moisturizing it is for me," said a final longtime fan. "I have extremely dry skin, and this product is thick and long-lasting on my face. However, it may not be for those who prefer lighter moisturizers since this one is super thick and kind of sticky after application. I only rated it four stars because I haven't noticed any difference with decreasing wrinkles. But overall, for a product that keeps my face moisturized, I'll continue to use it!"

Who says quality skin care has to be expensive?

$12 at Amazon
Explore more purchase options
$17 at CVS Pharmacy$12 at Target

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.