TOP100 Academy: Hubspot’s David Fallarme on building a US$100M Customer Acquisition Strategy
Prior to Hubspot, Fallarme helped grow a company’s revenue from just thousands to the seven-digit range
Marketing is essential for businesses looking to build relationships with their customers.
Its primary function is to create interest and awareness and represents the first step in connecting to the community. Without good marketing, potential customers will never know about the product, let alone what makes it cool.
Hubspot was founded in 2004 as the marketing and sales platform that helps companies grow traffic, nab leads and complete sales.
As a service, it provides an all-in-one integrated inbound marketing service for businesses looking to grow their clientele through features like landing pages, calls-to-action and personalised emails.
Also Read: These 4 Southeast Asian co-organisers are making TOP100 2018 a dream
The service is currently used by more than 15,000 companies in over 90 countries, a testament to the effectiveness of the platform in helping customers with their inbound marketing efforts.
David Fallarme leads marketing for Hubspot and has successfully grown products across several industries. As the head of marketing for a B2B SaaS startup, he grew the annual revenue from mere thousands to seven-figures and also led customer acquisition for several video games with million of users.
Also Read: Startup SG set to be official ASEAN Host for Echelon TOP100
In his current position, he draws on his diverse experience in multiple industries and key understanding of what makes consumers tick to help companies reach their target audience and grow their customer relationships.
ONLY FOR TOP100 Applicants: Join us for next week’s AMA where David will be covering the topic, “How to Build a $100M Customer Acquisition Strategy”.
Got some questions for David? Drop your questions in the comment box below and he’ll answer them on this AMA next week on the 28th February at 3pm (SGT).
The post TOP100 Academy: Hubspot’s David Fallarme on building a US$100M Customer Acquisition Strategy appeared first on e27.
