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Topshop releases the it-dress for 2020 and we predict a sell-out

Photo credit: Topshop
Photo credit: Topshop

From Good Housekeeping

Topshop dresses famously sell out like no other. Why? Because it balances cool, on-trend silhouettes and prints with affordable price points. And now the high street brand has gone and done it again, dropping a new 'It' dress sure to keep us looking forward to summer.

Last year, the brand's Austin dress was a real success, selling out within days of hitting stores. And now we expect nothing less for the Willow design.

Why? Because it's cut to perfection, with a silhouette designed to flatter every shape, size and age. It has angel sleeves, an asymmetric drop-waist silhouette and subtle thigh split to balance the midi hem. It's like a playful take on the demure '40s tea dress, and we think it'd be perfect for summer events and weddings (we know, they feel like a million miles away right now).

Made from lustrous satin, this number currently comes in three colourways: a delicate pastel floral pattern, or a bold pink print with that retro '60s feel. No doubt if this design sells well, though, the brand will released new colourways like they did last year with the Austin.

Photo credit: .
Photo credit: .

BUY NOW Floral Print Midi Dress, £45.99, Topshop

Photo credit: .
Photo credit: .

BUY NOW Floral Print Midi Dress, £45.99, Topshop

Pick it up now for £45, and when lockdown is finally over, you can hopefully wear it to events and weddings, with trainers to work, and with sandals on your next holiday. Hurry though, we doubt it'll hang around for long.


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Photo credit: Hearst Owned
Photo credit: Hearst Owned

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