Priced at $40, the pink Vegan Dino top from clothing brand Tee & Cake is flying off the shelves, with just one size currently still in stock online. The shirt features an image of an herbivorous dinosaur and the word “vegan,” proving that plant-based diets have been popular for, oh, give or take 145 million years.
But as The Sun reports, there’s just one little problem: the label. In a nod to its name, Tee & Cake garments come with labels bearing a cake recipe — and it’s not vegan.
Shoppers were quick to point out the inclusion of nonvegan-friendly eggs and butter on the T-shirt’s label, with reactions ranging from amused, to confused, to peeved.
— siobhan cooke (@siobhancooke16) March 5, 2018
So everyone is wanting to share my photo over on @facebook, so let’s share it here too! @Topshop and #teeandcake Not too sure a #vegan #design works with this #brand! #veganism #youonlyhadonejob #vegans #topshop #fashion #clothing pic.twitter.com/UWCaGdZyXm
— Erica Terry-Rose (@trinityrose87) March 5, 2018
@Topshop we were so excited to buy this today and then saw that the label has a recipe in it containing 3 large eggs? Can you explain? #wtf #youhadonejob #closebutnocigar #vegan #topshop #fashion #teeandcake #thethoughtwasthere pic.twitter.com/nYJL4OKytp
— James (@jamesovegan) March 4, 2018
1)’seriously?’ A tee that advertises veganism but then come with a cake recipe that is far from vegan… missed opportunity there
2) a possible jibe at vegans?? If so shame on you @TeeAndCakeUK and do you really want to promote that negativity @Topshop ?! pic.twitter.com/RUHLTJF1bY
— Beck (@BeckBarr2) March 5, 2018
In a statement to The Sun, Topshop clarified that no offense was intended to vegans.
“The T-shirt is a brand that we stock at Topshop called Tee & Cake,” the retailer said. “The label is across all of the T-shirts in the line. As the brand is called Tee & Cake it has a whimsical recipe in the label. The label is nothing to do with what’s on the front of the T-shirt.”
It’s nothing that a Sharpie — and perhaps a nice silken tofu imitation cheesecake — can’t fix.
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