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SINGAPORE — Insurance giants AIA Singapore have launched the "Grant a Wish with AIA Better Lives Fund", a fundraising initiative to help disadvantaged children, youth and their families to live healthier, longer, better lives.
And English Premier League club Tottenham Hotspur have come out in support of their global principal partner, with their players wearing special-edition jerseys during their Premier League match against Leicester City at the Tottenham Hotspur Stadium in London on Sunday (1 May).
These jerseys will be signed by the players and auctioned after the match.
In an online interview with Yahoo News Singapore on Friday, Spurs manager Antonio Conte said that supporting such an initiative is important for both the club and the players.
"A lot of people follow football, and it is great that we have the possibility to do charity with football and help with this AIA initiative," the Italian said.
"As footballers, we are lucky that we have the best facilities to stay healthy and well, and so we should do our part to help the disadvantaged to live better lives."
Conte said that he tries to pass along the values of charity by teaching his daughter the importance of helping people in need, and telling her that she is lucky to have a good and positive life.
"We try to pass the message of charity in our own private way, help people understand the need to help others who are not like us," he said.
"There is great commitment within the club, I think the players do not need me to tell them to support charity initiatives, they will give their time willingly to be involved."
A Facebook live-stream auction will also be hosted on 12 May by Singapore celebrities Dasmond Koh, Xu Bin and Michelle Tay, and it will include limited-edition items including specially signed shirts and caps, paintings from Children’s Wishing Well, Tottenham Hotspur merchandise and more.
Proceeds from both auctions will go towards supporting beneficiaries of the AIA Better Lives Fund through Community Chest - which includes AIA Singapore’s longstanding adopted charity partners Children’s Wishing Well and VIVA Foundation for Children with Cancer - as well as the Tottenham Hotspur Foundation.
They will help provide nutritious meals for young children from the Children’s Wishing Well, supporting their education and helping them to realise dreams through professional qualifications in non-academic areas.
For VIVA Foundation, the donations will fund cancer research projects to create advanced treatments to save lives of children with cancer, curate programmes that offer holistic care for survivors to do well after treatment and enable better medical facilities.
To donate, please visit the"Grant a Wish with AIA Better Lives Fund" webpage.
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