Toyota rolls out Wigo to target first-time car buyers

Carlo Pamintuan
Yahoo Southeast Asia Newsroom
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The all-new Wigo was launched at the Waterfront Hotel in Cebu (Yahoo/Carlo Pamintuan)

If you’re currently driving a second-hand car, wanting an upgrade or if you're currently looking to make that first big investment, Toyota is telling you to look their way with the launching of the all-new Wigo.

Toyota Motors Philippines launched the new Wigo last February 19 at the Waterfront Hotel in Cebu. The event was hosted by Martin Nievera and also featured a mini concert from the Concert King himself along with Regine Velasquez.

Although the performance of Nievera and Velasquez was undoubtedly captivating, the Wigo was still by far the star of the night.

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The members of the media were allowed a close inspection of the units as five of these were parked on the stage for scrutiny.

Tapping the popular love team of John Lloyd Cruz and Sarah Geronimo, Toyota aims to target that age group with their new vehicle.

The first thing you need to know about the Wigo is that it is really affordable. Currently only the manual and automatic G varieties are available in the market. Complete with fog lamps, chrome sidings and door handles, a touch-screen stereo, and spoilers, the G variant of the Wigo is a real looker.

Priced at P 499,000 for manual and P 534,000 for automatic transmission, the Wigo is available in white, silver metallic, grey metallic, black, dark blue, and light blue.

Come April, the manual E variant of the Wigo will also be rolling out. With a P 448,000 price tag, the model targets buyers who just need a basic automobile so they can move around.

There’s not a lot of difference between the E and G variants. The former has 13-inch steel wheels with wheel cap while the latter has sportier 14-inch alloy wheels. The E variety does not have a spoiler, touch-screen stereo, fog lamps, power side view mirrors, chrome sidings and door handles but it has every other feature that the G variety has.

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The Wigo is powered by a 1.0 liter engine which means you will get the most bang for your buck in terms of mileage. With its low price tag, Toyota also made sure that the buyers will continue to enjoy the car without spending too much on gas.

“Before this, Toyota did not have model in the mini-hatchback segment and all of our competitors already had models there,” said Eric Viola Product Planner for the Toyota Wigo. “We’re faced with motorization. We’re entering the phase of development where the purchases of vehicles increase. This is the perfect model for us to tap into that market.”

This story was the result of a trip paid for by Toyota Motors Philippines.