In this episode of our TRENDZ series, exploring the lifestyle of Generation Z -- young people born between 1995 and 2012 -- Clémence Mary explains how her Instagram account, 'Picol'Art' came to life. Each week, she publishes a video that creates a 'dialogue' between a work of art and a wine.
Clémence Mary, 24, has always been torn between her love for art and wine. Although she eventually went on to study art history, she has managed to combine her two passions in "Picol'Art" , an Instagram account dedicated to culture that she launched last December. A project that allows her to perfect her knowledge of oenology, while educating a growing community about the works of Rembrandt, Sandro Botticelli and Rodin. Who said art always has to be serious?
Find out more in the portraits, sound slideshows and analysis in the ETX Studio TRENDZ series. .
Some Gen Z takeaways from TRENDZ
The young people of Generation Z today represent 31% of the global population, and almost 50% in certain regions of Africa. On a global scale, they have spent €3,000 billion or just under €60 billion for France.
Eight times out of ten, people use the term Millennials instead of Gen Z to describe the generation born from 1995 onwards. Generation Y -- also known as the Millennials -- still comes top of searches on Google Trends, while Gen Z remains difficult to apprehend, seeing as there are more than 20 terms for naming it.
One major difference compared to other generations, is that Gen Z is characterized by its racial inclusivity. Plus, 48% of Gen Zers value gender fluid or gender neutral brands, according to research from McKinsey.