TRENDZ: ' I'm into wearing black and military styles, it helps me fight something' (Kevin Sparker, student, model and artistic producer)

·1-min read
Kevin is a student as well as a model in his spare time.

In this episode of our TRENDZ series, which explores the lifestyles of Generation Z, that is, those born between 1995 and 2012, we meet Kevin, whose stage name is @kevinsparker, is not just a student. He spends his free time on the catwalk as a model, working with designers he's passionate about.

Kevin Sparker, 21, gives us his vision of today's fashion and his inspirations. Who inspires him? What styles are his favorite? And what budget does he spend on clothes?

Find out more in the portraits, sound slideshows and analyses in the ETX Studio TRENDZ series.

Some Gen Z takeaways from TRENDZ

The young people of Generation Z today represent 31% of the global population, and almost 50% in certain regions of Africa. On a global scale, they have spent €3,000 billion or just under €60 billion for France.

Eight times out of ten, people use the term Millennials instead of Gen Z to describe the generation born from 1995 onwards. Generation Y -- also known as the Millennials -- still comes top of searches on Google Trends, while Gen Z remains difficult to apprehend, seeing as there are more than 20 terms for naming it.

One major difference compared to other generations, is that Gen Z is characterized by its racial inclusivity. Plus, 48% of Gen Zers value gender fluid or gender neutral brands, according to research from McKinsey.

See also:

Why does Gen Z have brands quaking?

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