TripAdvisor will soon feature Michelin-approved restaurants on its travel website, while The Fork is poised to become one of the world's largest online restaurant booking platforms in a new tri-level partnership between the three brands.
On Tuesday, Michelin, TripAdvisor and The Fork released details of their new content and licensing partnership aimed at expanding the number of booking options for consumers.
Over on TripAdvisor, all 14,000 restaurants in the Michelin selection will be identified by their star ratings, Bib Gourmand and Plate distinctions on the website and TripAdvisor app, in a move aimed at improving accessibility to Michelin-approved dining destinations.
Restaurants are also rated by travelers via TripAdvisor's own out-of-five bubble system.
Meanwhile, The Fork has acquired Michelin's online restaurant reservation service Bookatable, a move that adds 14,000 new Michelin addresses to The Fork's database of 67,000 restaurants and expands their reach into new markets like the UK, Germany, Austria, Finland and Norway.
Details of The Fork's acquisition of Bookatable have not been disclosed.