TWO L(I)PS: Founder Cynthia Chua On Reclaiming Vulva Care

Kenneth Chia

Luxury vulva-care brand TWO L(I)PS and powerhouse founder Cynthia Chua celebrated their first anniversary just last month with their arsenal of 17 taboo-defying concoctions. 

And if you’re wondering, they work (my mom agrees too, but that’s a story for another day). They’re all multi-taskers as well, doubling as skincare. 

It makes you wonder how it’s taken all of us this long to get here, in chic pink packaging no less.

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Case in point: Bumpps is a sebum-control serum enriched with Arrowroot and Chamomile extracts for post-hair removal folliculitis in intimate areas. Yet it doubles as a T-zone mattifier under makeup, and works like a charm on irritated skin from freshly-threaded brows.

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Pout‘s rich, hydrating (95% hyaluronic acid) formulation absorbs almost instantaneously thanks to its low molecular weight. It’s also great as a makeup base, giving a hint of tack on the skin that holds makeup in place all day, minus any pilling that you can get from silicones/oils.

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After a whirlwind year of international press for her line (winning Beauty Insider’s Best Trend Product 2019 and caring for over 4 million vulvas across 27 cities amongst other things), the brand shows no sign of slowing down.

Instead, Chua’s keeping her laser trained on a growing community of women who are demanding a modern approach to femininity.

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The homegrown entrepreneur, who also owns Spa Esprit group says she’s most proud of “addressing an issue that many have shunned”, adding that “it’s opened doors and inspired me that many are sharing the views I have about opening up conversations especially on subjects pertaining to the vulva, sex and intimacy.

Popspoken catches a quick chat with the #girlboss a year on.

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Why is pampering our intimates a no-brainer in this era?

In our current era, people are constantly finding holistic ways to take care of themselves, — body, mind and spirit. And if that’s so, why should we dismiss vulva care? There is no better time than the present to bring skin care to the next level and shine light on the importance of vulva care. 

What’s the number one reason people have for not considering intimate care?

I think it is because everything and anything vulva-related seems to be kept hush-hush and shrouded in secrecy. Do you realise that women have no issues discussing the skin on their face? But when it comes to the skin of their vulva, that topic is almost a taboo. 

And this is one of the reasons why we created TWO L(I)PS.

My goal is for women to be completely body confident and I have always believed that as women, we need to reclaim our vulvas and vaginas as an asset that needs to be cared for and nourished. With the same love and attention we give to the rest of our body. 

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TWO L(I)PS is big on self-care as a ritual. What’s yours?

I lead an extremely busy lifestyle, so I’ve learnt that no matter how busy I am, I have to take time out for myself. My self-care ritual is rooted in essential oil blending, music, reading a book, yoga and playing my Tibetan singing bowl.

How can we help to spread this movement to women of all generations?

As with every cultural wave, we need to find the thought leaders to spearhead the movement. Round up the early adopters who share the same beliefs and build a community and dialogue from there. When this community grows, the support grows. 

Can we look forward to products aimed at men in the future?

Every product or brand that I’ve created has always stemmed from my personal experiences and things that I love. So right now, I don’t have any plans to create products targeted at men but if something hits me, you’ll never know! 

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