My first encounter with the Korean brand was the Sulwhasoo Concentrated Ginseng Renewing Eye Cream when it was just launched in our market. At that time, the only thing I knew about the brand was that it is known for using rare ginseng in its products and that it works wonders. And when I first tried it, I saw marked improvement around my eye area. My eyes looked less tired and tauter, and I could see that the lines around my eyes were less visible. As someone who loves herbs, especially the comforting aroma of ginseng, I was sold.

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The brand claims to improve the look of “Five types of wrinkles”, namely, the overall appearance of wrinkles, wrinkles around the eye area, wrinkle depth, length, and wrinkles under the eye. Taking a closer look into its components, the secret lies in the precious saponin component that requires 1,000g of ginseng to extract a mere 1g of saponin. At the same time, the Sulwhasoo Concentrated Ginseng Renewing Eye Cream is also boosted with ginseng retinol – a ginseng flower extract and retinol complex, which helps to enhance the skin’s elasticity. Wow.

[Available only on 28 April] Sulwhasoo Concentrated Ginseng Renewing Eye Cream 20ml Set

My subsequent encounter with Sulwhasoo was the First Care Activating Serum (FCAS) – the first step in any skincare routine. Wish to enhance your skincare's efficacy? The First Care Activating Serum is THE product to use. This lightweight, skin-priming serum harnesses the power of five precious Korean herbs to minimise signs of ageing, and hydrate, brighten and firm the skin. The serum primes the skin to be more receptive to any product applied after, thereby achieving amplified results.

According to Sulwhasoo's global retail sales in 2021, one bottle of the First Care Activating Serum is sold every 10 seconds. Last year, in celebration of its 10th year in Singapore, First Care Activating Serum was packaged in a sleek, limited-edition container incorporating the purity and aesthetics of Joseon Baekja (white porcelain from the Joseon dynasty).

In March 2023, the sixth generation of the brand's First Care Activating Serum is introduced in the same Joseon Baekja porcelain bottle but with a distinctive Sulwhasoo branding emblazoned at the base of the bottle. The First Care Activating Serum VI – the 6th Generation – uses a formula with a Natural Origin Index of 94%*. What does this mean for consumers? Since the FCAS' inception in 1997, this is the first time the brand's proprietary ginseng technology has been incorporated into the formulation. The all-new First Care Activating Serum VI is charged with the essence of Lyphanax – ginseng that has undergone 500 hours of natural ripening to revitalize and strengthen the skin. Specifically developed to activate the skin's natural renewing abilities, the Sulwhasoo Master Complex is said to help your skin achieve a healthy glow.

For those who are averse to the ginseng scent, rest assured the 6th gen FCAS' does not come with any overpowering ginseng aroma. It is so light that you can barely smell it. Also, the product remains easy to absorb but even more powerful.

[Gifts Available on 28 April] Sulwhasoo First Care Activating Serum VI 30ml

Hydrating, Lightweight Texture, Absorption-boosting, Suitable for All Skin Types

Of course, as a sustainable brand, its containers are made with a reduced glass weight, recycled plastic caps, and FSC-certified paper.

As a brand that combines Asian herbal medicine with advanced skincare science, the efficacy of Sulwhasoo's wide range of products speaks for itself. What I also love about the brand is how they successfully leverage Asian traditional wisdom to achieve harmony and balance while challenging Western dominance in the beauty industry.

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