Viktor & Rolf to launch European eyewear

The Amsterdam-based designers, who both rock a bespectacled look, are set to launch a new range of glasses and sunglasses for Spring 2014. 

Dutch design duo Viktor & Rolf are well known for their matching black spectacles, so it was only a matter of time before they got in the eyewear game themselves. With spectacles designed under their name previously only available in Japan, the brand has now announced the release of a new line of glasses called Viktor & Rolf Vision, which will hit Europe early next year. 

Set to be unveiled in Paris later this month, the collection will feature around 25 different men's and women's styles which reflect the brand's off-kilter glamour as well as Viktor Horsting and Rolf Snoeren's own favorite squared-off black style. 

Produced in the Jura region by French eyewear manufacturer Paget (which also makes frames for Georges Rech and Inès de la Fressange), the frames in the Viktor & Rolf Vision collection will range in price from €185 up to €240.

This is the first time fans of the brand will be able to get their hands on Viktor & Rolf eyewear outside of Asia. The designers have a prior licensing agreement with Japanese manufacturer Murai, which has marketed Viktor & Rolf eyewear in Japan since 2003. 

jt/cm

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