Vodafone to add over 2,000 British jobs to improve services

LONDON, March 13 (Reuters) - Mobile operator Vodafone

will create 2,100 new customer service jobs across

Britain in the next two years as part of an investment drive to

improve operations in its home market.

The world's second biggest mobile operator, which competes

with BT's EE, Telefonica's O2 and Hutchison's

Three in Britain, has been struggling in the market

with a move to a new billing system disrupting subscriber


It has also slipped behind rivals who can offer bundles of

pay-TV, mobile and fixed-line services, while Vodafone has

delayed rolling out a TV service until it has improved its core

mobile service.

In its latest quarterly results to the end of December,

organic service revenue in Britain fell 3.2 percent, compared

with an overall group performance of 0.7 percent growth.

Vodafone has invested 2 billion pounds ($2.4 bln) in its

British network in recent years and is in the middle of a new 2

billion pound investment phase running from 2016-19 to improve

its customer offering for its around 18 million British


Many large companies had warned that Britain's vote to leave

the European Union could hit the economy but the jobs market has

remained resilient, with major tech firms such as Amazon

announcing large hiring programmes.

Vodafone said it would create the new roles in the Midlands,

in the north of England, Scotland and Wales.

($1 = 0.8218 pounds)

(Reporting by Kate Holton; Editing by Susan Fenton)