Watch the best food and beverage Super Bowl ads 2016
On Super Bowl Sunday -- the biggest advertising day of the year in the US -- marketing giants pulled out every trick in the trade, enlisting powerhouse celebrities to promote their brands and creating harebrained storylines to try and retain their viewers’ attention.
Here’s a selection of some of the best food and drink-related ads from the Super Bowl 2016:
Doritos, ‘Ultrasound’
The internet is still freaking out over this ad from Doritos, with some camps calling it traumatizing, “gross,” and inappropriate, while others are calling it the best Super Bowl ad of 2016. In it, a pregnant woman is getting a routine ultrasound while her disinterested husband noshes on Doritos chips. The ultrasound monitor shows the baby reaching for the nacho until the mom throws it across the room, prompting it to initiate an early evacuation from the womb.
https://www.youtube.com/watch?v=vH2LsFcWOFY
Mountain Dew, ‘Puppymonkeybaby’
How do you keep viewers in their seats instead of wandering into the kitchen? If you’re Mountain Dew, you create a transfixing hybrid puppy-monkey-baby -- or “three awesome things combined” -- that embodies the traits of their latest beverage, an energizing drink made with grape juice, Mountain Dew and extra jolts of caffeine.
https://www.youtube.com/watch?v=ql7uY36-LwA
Budweiser, #Giveadamn
In its public service announcement, Budweiser enlists British grande dame Helen Mirren to deliver a scathing -- but amusing -- monologue reminding Super Bowl fans to refrain from drinking and driving, calling offenders “shortsighted, utterly useless, oxygen-wasting human form of pollution.” In other words, a “pillock.”
https://www.youtube.com/watch?v=Rb2VXVmUga4
Snickers, ‘Marilyn’
Continuing on its theme of “hanger,” candy bar maker Snickers enlists Willem Dafoe to incarnate blond bombshell Marilyn Monroe -- when she’s hangry. After being given a Snickers bar, however, the screen siren returns to her original self.
https://www.youtube.com/watch?v=WhfntLl6xx0
Taco Bell, Quesalupa
Taco Bell takes every trend from the last few months and lumps them into an ad for their new Quesalupa -- taco fillings stuffed inside cheese-filled flatbread. The brand tries to drum up hype by calling their latest menu item bigger than man buns, drones, Tinder and Hoverboards.
https://www.youtube.com/watch?v=V7BvpIPsWWU
Coca-Cola, Coke Mini (Hulk vs Ant-Man)
In this ad for mini cans of Coca-Cola, Ant-Man incurs the wrath of the Hulk by stealing the last can from the fridge. Predictably, a wild chase ensues with the two Marvel heroes battling it out for the beverage.
https://www.youtube.com/watch?v=OlZqBR3yTiw
