As far as celebrity makeup and skin care brands go, Rare Beauty is tops. Was I skeptical when I saw that Selena Gomez was dropping a makeup line? Yes. With the exception of Fenty Beauty by Rihanna (duh), no celebrity makeup company really hit it out of the park. Now, Rare Beauty by Selena Gomez has cemented itself in the beauty hall of fame.
Rare Beauty Soft Pinch Liquid Blush
Rare Beauty Positive Light Liquid Luminizer Highlight
Perfect Strokes Universal Volumizing Mascara
Rare Beauty Perfect Strokes Matte Liquid Liner
Rare Beauty Warm Wishes Effortless Bronzer Sticks
Rare Beauty Always an Optimist Soft Radiance Setting Powder
“Use Kind Words” Crewneck
Rare Beauty Scented Candle
If you have yet to hop on the Rare Beauty trend (IDK why), then it’s definitely time. I mean, how many times have you seen the phrase “Selena Gomez soft pinch liquid blush” on your FYP? You can shop Rare Beauty online and in-store at Sephora and RareBeauty.com.
Between products like the just-dropped Soft Pinch Tinted Lip Oil to the forever-trending best blush of all time (I said it!) Soft Pinch Liquid Blush, there’s so much good Rare Beauty goodness to go around. And everything is vegan and cruelty-free, which we adore.
Honestly, it feels like every product is on the best sellers list, from the Kind Words Lip Liner to the Stay Vulnerable Melting Cream Blush and the A+ brushes. Both of the brand’s foundations come in a wide variety of shades, with the Liquid Touch Weightless Foundation clocking in at 48 diverse shades and the Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen available in 24 buildable shades. (Psst, they both pair beautifully with the Liquid Touch Brightening Concealer.)
Oh, and before you ask if Ulta carries Rare Beauty, I’m sorry, besties. Ulta does not sell Rare Beauty—yet! But don’t lose hope. Fenty Beauty popped into Ulta a few years after it launched at Sephora, so it’s not totally out of the question.
OK, now let’s get to shopping. Scroll below to peep some of our favorite Rare Beauty products that you’re going to want to buy over and over again. And a major shoutout to Selena Gomez for mothering one of the best beauty brands of all time. You’re the real MVP.
Unlike Sephora, you can also grab super cute Rare Beauty merch at RareBeauty.com, like your classic baseball cap, tee, makeup bag and so much more goodness.
If you liked this story, check out how good the free Sephora birthday gifts are this year.
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