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Why the Pay-TV Bundle Is Not Dead Yet in the Streaming Era

Reports of the pay-TV bundle’s death may have been greatly exaggerated. The decline of pay-TV subscriptions has caused many industry onlookers to predict that the bedrock of the legacy TV model will soon become extinct. But perhaps the bundle isn’t dead, but rather evolving into something new: a way to make it easier for consumers to manage multiple streaming services, while also serving as a much-needed revenue stream for over-the-top platforms. Amazon and Apple have done it for years: You can tack on a HBO Now or CBS All Access subscription to your Amazon account, or pay through your Apple ID. Roku, which already claims one in three smart TVs sold in the U.S., is becoming an even bigger power player as it increasingly provides consumers a one-stop shop for managing streaming subscriptions. And just last week, The Information reported that YouTube may be getting into that game as well. (Google would not comment.) Also Read: 3 Surprises From Disney, YouTube, Amazon in First Earnings Season of 2020 With so many streaming services available (and arriving soon), it’s nearly impossible to think consumers will want to pay for all of them individually and manage as many as five to six different...

Read original story Why the Pay-TV Bundle Is Not Dead Yet in the Streaming Era At TheWrap