Windows 8 sales reach 60 million
Despite fears that the touch interface would intimidate users, Microsoft's latest operating system sold 20 million licenses over the 2012 holiday season alone.
According to the company's CFO and CMO for Windows Tammi Reller, Microsoft has sold 60 million software licenses for its latest operating system, Windows 8, since its launch in October. This puts initial sales in line with the launch of Windows 7 (which saw sales of 40 million over its first two months following release) and could be seen as proof that despite what some in the industry have said, including Microsoft's own hardware partners, the operating system and its dual touch and type interfaces is not scaring away potential customers.
The company's CEO Steve Ballmer has also announced that a further 10,000 apps were added to the Windows 8 app store over the past month and that downloads to date have already hit 100,000. Speaking at the International Consumer Electronics Show (CES), Ballmer revealed the figures as part of a stage-managed stunt which saw him gatecrash the event's keynote speech, which was being given by Qualcomm's CEO Paul Jacobs. Ballmer and Jacobs also took the opportunity to discuss Microsoft devices that run with Qualcomm chips and revealed that Windows Phone sales were five times higher during the Christmas holiday period than they had been at the same period in 2011.
Although billed as the world's most important technology show, Apple, Google, Amazon and Facebook, arguably the world's most important technology companies, never attend CES. This year Microsoft officially joined this list of absentees, having announced last year that 2012 would be the company's final appearance and final keynote speech at the event. However, despite its absence, Microsoft and Windows 8 technology is one of the main focuses of the event with everything from tabletop computers from Lenovo and 3M, tablets from Asus and Acer and convertible notebook computers from a host of manufacturers being launched that take full advantage of Microsoft's latest operating system in order to combine touch and gesture controls with more traditional forms of input such as typing and track pads.
