Women asked for equal pay but got 'Lady Doritos' – and other perfect tweets in response to the 'ladylike' snack

As if women haven’t gone through enough this year, Doritos is taking another opportunity to single us out.

In an interview with Freakonomics Radio, the CEO of PepsiCo (Doritos’s parent company), Indra Nooyi, called attention to the brand’s next venture, which apparently includes some female-friendly snacks. And if you don’t quite understand what that means at first (or second, or third) glance, you’re not alone. According to Nooyi, Doritos seems to have found a market opportunity for said snacks, which will ultimately have less crunch and less mess for the ladylike consumer.

“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” Nooyi explained. “Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

As you can imagine, the internet had something to say about what everybody is calling “Lady Doritos.” Across Twitter, there’s been quite the reaction over the gendered snack — a marketing technique that’s been tried before and has often failed.


Like Dr Pepper 10 (the low-calorie soft drink for men that didn’t use the word “diet”), the notion of Lady Doritos meets no real need in the food market. So why is the company attempting to create a solution for a problem that doesn’t exist? Twitter has some theories.






One Twitter user even asked a very legitimate question about the women-only snack.


Some were able to find a silver lining to the new chips.



And most importantly…


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