Following another insensitive and controversial video, YouTube said Friday that it has suspended all advertising on video bloggerLogan Paul’s channels.
Paul, who became embroiled in international controversy last month fora video filmed in Japan’s so-called “suicide forest,” drew outcry again this week fortweeting about eating Tide Podsand posting a video where he uses a stun gun on dead rats and takes a fish out of a koi pond and puts it on the ground.
⚡️ “PETA slams Logan Paul for using Taser on dead animals”https://t.co/tY9312bLrh— peta2 (@peta2) February 9, 2018
YouTube said this week that Paul’s behavior could be “damaging to the broader creator community.”
Paul previously faced an uproar after he posted a video on Dec. 31 that showed the body ofa man who’d died by suicide in Japan’s Aokigahara forest. Following immense backlash, Paul publicly apologized andpledged to donate $1 millionto suicide prevention organizations. He also halted production of his daily vlog for a few weeks.
In response to the forest video, YouTube removed Paul from the Google Preferred platform, which gives premium advertisers easy access to the most popular 5 percent of YouTubers, and suspended his content deals with the paid streaming service YouTube Red. Many critics said YouTube should have banned Paul outright.
This time around, the streaming service acknowledged that Paul’s actions had rendered his channel “unsuitable for advertisers” and potentially a liability for the site as a whole.
In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels.— YouTube Creators (@YTCreators) February 9, 2018
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” a YouTube spokesperson said in a statement sent to HuffPost.
“This is not a decision we made lightly,” the statement continued. “However, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
In a video posted on Feb. 4, Paul bragged about gaining “a million subscribers” during his “three-week break” and did not appear noticeably humbler than before his hiatus.
“I know for a fact everything I do from this point on will get criticism, it will get backlash, because I’m a very polarizing dude. You either love me, or you hate me,”he says toward the end of the video. “So internet, please, use me, bro. Crucify me, vilify me, and I can promise you one thing, guys. I’m not going anywhere. I’m going to be here for a minute.”
Paul did not immediately respond to a request for comment for this story.
This article originally appeared on HuffPost.