Loen signs Kim Suk-hoon and Cho Han-sun
29 Feb – Loen Entertainment has revealed that actors Kim Suk-hoon and Cho Han-sun had signed exclusive contracts with them in early February.
According to Dkpopnews website, Loen Entertainment's executive producer Cho Young-cheol stated, "These days, the boundaries between singer and actor are disappearing in the artist management world, and because of the Hallyu boom, both Korean dramas and K-Pop are growing at a fast pace, so we thought it would create a more meaningful synergy if we did both singer/actor management."
He also added, "We hope that this expansion will pave the way for other business ventures, such as a video production company, or something along those lines."
Kim Suk-hoon is deciding what to work on next after the end of MBC's "Shiny Shiny Shining", and Cho Han-sun will be doing his best to serve in his public service position for the army until he is honourably discharged this September.
Loen Entertainment is one of Korea's largest, most comprehensive music companies. Loen is the owner of MelOn, Korea's largest digital music platform, and deals with audio/music distribution, music contents investment/production, artist management. Loen is currently home to artists such as IU, Sunny Hill, and Zia; it is also in charge of the Brown Eyed Girls member Ga-in's solo project.
Loen was able to take 16-year-old singer IU and transform her into one of Korea's top female solo vocalists just 3 years from her debut, and it is now expanding from just singer management to singer and actor management in order to strengthen their artist management and become a more comprehensive entertainment company.
