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New Ad Turns Umbrella Academy Actor Into Persona Character For Some Reason

Aidan Gallagher transforms into a Persona character.
Aidan Gallagher transforms into a Persona character.

Sega revealed a new live-action commercial for Persona 3 Reload today, and I’m trying to pin down why it’s breaking my brain. I think I’m coming to the conclusion that there isn’t just one thing about it. There are so many bad things about it that it just feels like a fever dream. Can anyone who’s watched or read Umbrella Academy explain to me why actor Aidan Gallagher is here?

The video itself is mostly pretty low effort. Gallagher, who has also appeared in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, appears in front of a green screen while walking through environments from the upcoming remake of the 2006 PlayStation 2 RPG. He recites what sounds like amateur slam poetry, waxing on about Persona 3’s themes of mortality, seizing the day, and always being aware of your own death. Then, at the very end, he starts sprinting. The 20-year-old actor is booking it to something in the distance. Gallagher is suddenly covered in smoke and emerges from special effects as a Persona 3-ified version of himself. He wields the main character’s sword, strikes down a demon-like Shadow, and tells me to seal my fate.

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Anyway, this ad sucked, but Persona 3 Reload seems to be shaping up to be a really strong recreation of what could be the best Persona game. It’s coming to PC, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S on February 2.

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