AiSensum uses AI to help enterprises and startups create additional revenue streams through their existing data

AiSensum, an AI and big data analytics company with presence in Singapore, Jakarta, and Bangalore, announced today that it has received seed funding from 500 Startups. The amount raised is unrevealed.

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Launched in February 2018, AiSensum designed an analytics platform called OctoPi, which essentially is an Artificial Intelligence/Machine Learning driven platform that creates additional revenue streams for enterprises and startups through Data Monetisation Partnerships.

With OctoPi using NLG (Natural Language Generation), AI algorithms will generate insights on the data assets in addition to providing advanced analytics. This gives companies in telco, retail, pharmaceutical, and finance sector a critical business intelligence, all accessible in an interactive dashboards

The dashboard is designed to showcase insights such as market share, trend analysis, price elasticity, promotion effectiveness, customer segmentation, white space discovery, and other key parameters that are reflective of customer buying behaviour.

AiSensum leverages on its partnership model to open up information to the data assets of telco, retail, pharmaceutical, and finance industries and in the future look to merge these assets and democratised the analytics.

AiSensum was founded by Vivek Thomas and Rajiv Lamba, both have 15+ years of experience in Marketing Research and Technology in South East Asia.

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“Traditional ways of conducting surveys to gather insights can take 2 -3 months which isn’t effective to clients who want to make decisions based on current market dynamics. A real-time analytics platform where insights and key actions come on a weekly basis gives clients a better call to action, and this is how we want to create a positive disruption across Asia,” Nitin Sharma, the Chief Analytics Officer of AiSensum, further explained.
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