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Everything you need to know about Amazon's Prime Big Deal Days happening in October 2023 (It's like Prime Day Part 2!)

Because one Prime Day a year isn’t enough, Amazon announced a second Prime Day for 2023: Prime Big Deal Days are happening in October 2023! Like the significant sales event in July, the fall Prime Day will feature major markdowns on Amazon devices, tech gadgets, TVs, fashion items, beauty products, kitchen essentials and more.

Quick overview
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Whether you shopped big during Prime Day this summer or missed the sale, you’ll want to check out the Prime Big Deal Days in October. This 48-hour sale is the perfect opportunity to grab gifts for everyone on your holiday shopping list, but you can also treat yourself. And if you’re hosting this holiday season, the Prime Day Deal Days are your chance to score essentials like cookware, dishes, utensils, party favors and more for less.

Specific details on the Prime Big Deal Days are still a bit scarce, but keep reading for everything we know so far about the October Prime Day. And, of course, we’ll keep this page updated with new Prime Big Deal Days details and info as they become available.

Credit: Amazon
Credit: Amazon

When are the Prime Big Deal Days?

Mark your calendar now. The Prime Big Deal Days will occur on Tuesday, Oct. 10, 2023, and Wednesday, Oct. 11, 2023. The deals usually start going live on at 6 a.m. EST, so early birds will definitely want to check the site as soon as they wake up. If you usually sleep late, plan to set an alarm on Oct. 10 so you can see and shop the deals as soon as they’re available.

Who can shop the Prime Big Deal Days?

Many Prime Day deals will be available to all shoppers, whether you’re an Amazon Prime subscriber or not. That said, Prime members will have access to special deals and promotions, as has been the case at previous Prime Day sale events. Expect special Prime member discounts on Amazon devices like the Echo Dot and Fire tablets, vacuums, smartwatches, Amazon brand fashion items and more.

The Prime Big Deal Days will take place in 19 countries this October, including the United States, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden and the U.K.

What are the Prime Big Deal Days deals?

Amazon hasn’t released many of the Prime Big Deal Days specials yet, but based on Prime Day sales of years past, you can all but guarantee significant markdowns across tons of different categories, including tech, home, fashion and beauty.

According to an Amazon press release, Prime Big Deal Days will give “Prime members exclusive access to deep discounts on seasonal deals from brands like Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and Betty Buzz by Blake Lively.”

Some additional brands you can expect to see discounted during the Prime Big Deal Days are iRobot, Ninja, Shark, adidas, Champion, Mario Badescu and tons more. Select vacuums, kitchen gadgets, Apple products, clothing, skin care and hair care products and even books are likely to be on sale. Of course, Amazon gadgets like the Echo Dot, Fire tablets and Fire TVs and TV Sticks are also likely to be significantly discounted during the Prime Big Deal Days.

If you want to be the first to find out about markdowns on items you’re eyeing, you should definitely use the Amazon Shopping app to create deal alerts. According to the folks over at Amazon, this is one of the retailer’s essential shopping tips: “Subscribe to receive deal-alert notifications related to recent Amazon searches and recently viewed items. All you have to do is visit the Prime Big Deal Days event page on the Amazon Shopping app between now and Prime Big Deal Days to create deal alerts. Once Prime Big Deal Days arrives, you will receive push notifications on available deals you’ve subscribed to.” Too easy!

Still hoping for more intel on the best Prime Big Deal Days discounts? We went back through our notes from Prime Day sales of years past and feel pretty confident these items will see lowered prices during the Prime Big Deal Days next month:

More Prime Big Deal Days:

How do I become an Amazon Prime member?

Becoming an Amazon Prime subscriber is ridiculously simple. You can sign up at Right now, new subscribers will receive a 30-day free trial. After that, your Prime membership is $14.99/month or $139/year. If, for some reason, you don’t like the program, you can cancel at any time.

What are the benefits of signing up for Amazon Prime?

In addition to scoring exclusive savings during the Prime Big Deal Days in October, Prime members enjoy tons of perks throughout the year. One of the best? Fast, free shipping on thousands of products on Amazon, including groceries, household essentials, beauty products, clothing, shoes, accessories and more. With your Prime membership, many eligible items will arrive at your doorstep in just two to three days. Here are some of the other perks that come with an Amazon Prime membership:

Bookmark this page for more Prime Big Deal Days updates, or visit Amazon will likely start releasing deals and more info in the coming weeks, so stay tuned!

Your Fall Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Learn about Prime Day trends on In The Know by Yahoo. Hear from Autoblog’s car experts on must-shop auto-related Prime Day deals and find Prime Day sales to shop on AOL, handpicked just for you.