In The Know by Yahoo
Why you can trust us

We may earn commission from links on this page, but we only recommend products we believe in. Pricing and availability are subject to change.

Amazon shoppers swear by this best-selling hair mask for mending dry and damaged hair: ‘I was not expecting it to work at the first try’

Viral beauty products come in and out of popularity, like the latest fashion trends. Here today, gone tomorrow. But some have the absolute staying power to break the internet time and time again: Enter Coco & Eve’s Like A Virgin Hair Masque.

Since its 2017 launch, this ultra-nourishing hair mask has enjoyed mega online popularity, selling out time and time again online. Amazon shoppers can’t get enough of the luxe formula that completely transforms hair in just one use.

Coco & Eve’s vegan hair mask is a 5-in-1 product that promises to hydrate, condition, improve hair texture and shine, treat split ends and tame frizz in as little as 10 minutes. Plus, it’s free of all the hair care nasties like sulfates, phthalates and parabens.

It can hydrate, condition, improve hair texture and shine, treat split ends and tame frizz.

$39 at Amazon
Explore more purchase options
$39 at REVOLVE

The mask has more than 6,500 five-star reviews on Amazon, with customers praising its excellent performance and delicious coconut scent.

“I struggle with porous, dry hair and ends from dyeing and bleaching it a lot,” one reviewer wrote. “This product has brought my hair back to life and left it shiny and soft after only one use! I was not expecting it to work at the first try.”

Another reviewer writes, “I’ve been trying so many types of products to help with dryness, breakage and split ends — from leave-in conditioners, serums, and keratin, not to mention hair vitamins and collagen. Coco and Eve really brought the life back from the first use. My hair is soft and shiny all the way to the ends and even gave more volume!”

Amazon shoppers note that the mask works wonderfully on all hair types, even on some of the tightest curls and coils.

“After color treating my 3C/4A curls, I knew I needed to implement a really good deep conditioner into my wash day. I tried this product and I was impressed,” one reviewer writes. “Not only did this product have incredible slip, but my hair felt so restored and hydrated after usage. I don’t always write reviews, but curly girls, this product is great!”

Amazon shoppers aren’t the only ones raving about the Coco & Eve Hair Masque. The mask is the winner of 13 beauty awards across the industry since its 2017 launch. To date, more than 1.5 million jars have been sold.

(Editor’s Note: As a personal user of Coco & Eve’s hair mask, no lies are detected. It’s really just that good.)

The bundle includes the Like a Virgin Hair Masque, Tangle Tamer and Microfibre Towel Wrap.

$57 at Amazon

The Like A Virgin Hair Masque isn’t the only Coco & Eve product to receive rave reviews from beauty lovers. The brand recently went viral on TikTok for its fast-acting self-tanner, which gives you a beachy glow in less than two hours.

So, really, only one question remains: Are you ready to have the best hair of your life?

More from In The Know:

Why your hoodies ‘aren’t hoodieing’ and what to do about it

One bottle of this best-selling perfume is sold every 40 seconds, and TikTok says ‘it will make everyone you pass attracted to you'

Amazon already released some of its holiday deals — and these 7 most-loved gifts are on sale

Yes, cashmere sweaters are up to 71% off right now at Nordstrom Rack — as low as $55

You’d never guess this luggage tag is also a portable charger for your phone

The post Amazon shoppers swear by this best-selling hair mask for mending dry and damaged hair: ‘I was not expecting it to work at the first try’ appeared first on In The Know.