Advertisement

Beyoncé Hard Launches Haircare Brand Cécred by Changing Her Hair Color: See Her New Honey Hue

Beyoncé went darker for the launch of her haircare brand, Cécred. See her new look

<p>Julian Dakdouk/Parkwood Media/WireImage</p> Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

Julian Dakdouk/Parkwood Media/WireImage

Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

Beyoncé marked the launch of haircare brand Cécred with a major celebration — and a hair change, too!

Mrs. Knowles-Carter, 42, made an entrance to her event — an intimate party at the Revery in Los Angeles — in a Prabal Gurung look topped off with honey-hued hair.

Her hair color is a deeper, warmer blonde than the platinum hue her colorist Rita Hazan dubbed “frosted” and which she had as recently as Feb. 15 when she stepped out to BFF Kelly Rowand’s Netflix movie premiere in New York City.

Hazan has yet to name this color, but it’s reminiscent of the “Crème Brûlée Blonde” Hazan called the multi-dimensional shade she gave the Queen over the summer while she traversed the U.S. on her Renaissance World Tour.

Related: Beyoncé’s Haircare Brand Cécred Is Here to Upgrade Your Routine

<p>Julian Dakdouk/Parkwood Media/WireImage</p> Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

Julian Dakdouk/Parkwood Media/WireImage

Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

As for her fit, it consisted of an open white cotton silk kurta blouse over a hand-pleated plisse sculpted sari bodysuit and dhoti pants from the designer’s spring-summer 2024 collection. She paired it with De Beers jewelry, including its Metamorphosis by De Beers ‘Prelude’ Necklace and Brooch, Light Fall Diamond Earrings and Cipher Diamond Ring.

Guring took to Instagram to remark on the “special” moment.

“The spring 2024 collection was a heartfelt one because it explored the ideas of the West meeting the East, a jugalbandi or mashup of ideas, cultures, shapes, silhouettes, the magical place of dichotomies that I personally love to exist and on which I thrive,” Gurung shared.

The designer continued, “These pants … though unnerving and uncomfortable for many at first in the west due to their unfamiliar silhouettes, eventually became the symbol of that very nexus I was trying to achieve—the meeting points of different worlds, cultures, continents, ideas etc to create a magical moment. And for me, personally, this is it.” 

Related: Beyoncé Shares Her Nightly Hair Routine, from Applying Oil to Wearing a Bonnet with 'Cute Rollers'

<p>Julian Dakdouk/Parkwood Media/WireImage</p> Beyoncé and Tina Knowles celebrate the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

Julian Dakdouk/Parkwood Media/WireImage

Beyoncé and Tina Knowles celebrate the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

Gurung then shouted out the icon and beauty boss. “My favourite diva of all time, Queen B, seamlessly navigates different cultures, styles, silhouettes, genres, etc, the way she does with her music. Hence, she reigns supreme.”

The designer ended his note by thanking Beyoncé and her stylist, Shiona Turini.

Related: Beyoncé Reveals the Story Behind Her Shocking 2013 Pixie Cut: 'It Was a Very Big Emotional Transformation'

Beyoncé celebrated the debut of Cécred alongside her mother, Tina Knowles (who is vice chairwoman of her brand), Grace Ray (CEO), Neal Farinah (Beyoncé’s longtime hairstylist and Cécred’s lead global stylist) and Dr. Kari Williams (the brand’s head of education) as well as Taraji P. Henson, Gabrielle Union, Tia Mowry and Holly Robinson Peete.

At the star-studded event, guests were treated to remarks by the brand’s founder and mother, in addition to a hair show.

<p>Julian Dakdouk/Parkwood Media/WireImage</p> Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles

Julian Dakdouk/Parkwood Media/WireImage

Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles


Cécred launched earlier that day with its Foundation collection, eight products formulated to promote scalp and hair health.

The eight-piece Foundation collection includes a Clarifying Shampoo & Scalp Scrub ($38) a Hydrating Shampoo ($30), a Moisturizing Deep Conditioner ($38) a Reconstructing Treatment Mask ($42), a Fermented Rice & Rose Protein Ritual ($52 for 4 treatments) that's to be mixed with the Ritual Shaking Vessel ($20 USD), a Moisture Sealing Lotion ($38), and a Nourishing Hair Oil ($44).

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

The mega-star's week is had had even more milestones. Yesterday her charity, BeyGOOD, announced a partnership with Cécred to award $500,000 annually to support cosmetology-school scholarships and salon business grants in various cities across the U.S.

Additionally, it was announced yesterday that the "Texas Hold 'Em" singer had become the first-ever Black female artist to top the Hot Country Songs chart thanks to her single.

For more People news, make sure to sign up for our newsletter!

Read the original article on People.