Blackpink’s Jennie Kim Is the Face of New Adidas Clot Gazelle Campaign
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K-pop superstar Jennie Kim of Blackpink is the face of the newest Clot Gazelle sneaker campaign, designed by Edison Chen in collaboration with Adidas Originals. The shoe retails for $160 and is slated for release on Friday.
The latest Clot Gazelle features a molded outsole stitched to a suede and textile upper. It also includes a custom molded sock liner to provide additional comfort. The signature Adidas stripes are made of hand embroidered glass beads. While the stripes are white, the rest of the shoe is a hue of sandy beige.
Per Adidas, the new Gazelle is intended to encourage wearers to look inward and find tranquility. The official release reads, “Beckoning the wearer to uncover their inner selves, the latest drop is a silhouette designed for exploring the places we escape to when we need a break and find the space where we connect with our feelings: with the essence of who we are.”
In the accompanying campaign video, Kim is sitting in a car on a dark rainy night when she asks, “Do you ever wish you were somewhere else?”
The singer is then shown wandering beautiful sunny locales as the narration continues, “The world comes alive as I close my eyes. I can feel the silk breeze when the wind blows. The sun feels warm on my skin. Inspiration is all around me. I feel free. Breathe in. Breathe out.”
The Clot Gazelle will be available in-store on Friday. In the meantime, the Confirmed app is currently available for sign-up. See more photos from the campaign here.
Adidas and Chen, cofounder of the streetwear label Clot, have previously collaborated on the Clot Superstar sneaker.
Kim, meanwhile, has demonstrated an interest in fashion in the past. At this year’s Met Gala, the Blackpink vocalist wore custom Alaïa blue pumps with a stiletto heel approximating 3.5 inches. In 2022, she posed in front of her own Calvin Klein billboard in New York City wearing chunky Adidas Astir sneakers.
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