Blackpink's Lisa Sets the Vibe for Summer in New Kith Campaign
High-end streetwear retailer Kith has tapped Lisa from Blackpink to star in its vibe-setting new women's summer campaign.
The pop star sports a range of two-piece sets (fashionably cropped and cut for comfort) alongside netted looks, airy dresses and more. Each image inspires a yearning for a tropical vacation thanks to the palm trees and blue waters in the background. The summer collection — which also includes bags, scarves and footwear — will drop on May 31 in stores and on online at 11 a.m. ET.
Like her Blackpink bandmates, Lisa has been bulking up her fashion partnerships, especially following the group's split from their agency to pursue solo endeavors late last year. (Though, they haven't disbanded.) So far in 2024, we've seen the Bulgari and Celine ambassador at a Bulgari event, in a new Bulgari watch campaign, front row at Louis Vuitton's Fall 2024 show and at a F1 event wearing Acne Studios.
The Summer 2024 campaign also affirms Kith's focus on a celebrity-driven approach; its last big women's campaign star was Lori Harvey for Spring 2023.
Keep scrolling to see the full Kith Women Summer 2024 starring the Blackpink singer.
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
Photo: Courtesy of Kith
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